Luminotecnia is the specialized retail stores chain of the Paragiayan Luminotecnia Group, They offer a complete mix of products with a good price-quality ratio. They are market referents with a strong brand presence.
A comprehensive work was done, including category analysis, product mix and commercial layout. Brand communication and adaptation to the location. Price and product communication. Retail architecture adaptation project. Interior design and equipment development. In-store & out-store signage and interiors design. Mystery shopper and customer service training.
Total area per store average: 400m2 approximately.