CASA PARANÁ HIPERMERCADO

Hypermarket with strip market

 

Casa Paraná, El Hipermercado - Villa Elisa, is the first of it´s kind, an hypermarket of the Casa Paraná group in Paraguay.

Developing Solutions


The commercial and feasibility analysis of the project was carried out, together with the study of locations for the hypermarket format and the strip market. The complementary commercial mix was developed. An integral work was done, in the start-up stage, including economic and financial business flow, with projection of expansion. Categories analysis, product mix and commercial layout. Brand adaptation to hypermarket format. Brand, price and product communication. Retail architecture project with engineering applied in its own work (structure, sanitary, thermodynamic, cold food) and works outside the premises. Interior design and equipment development. In-store & out-store signage and interiors design. Bidding process and municipal presentation. Commercial arrangements of leases of the complementary shops of the strip market.
Brand, store, customer service, renters and sales space handbooks.
Total area: 24.200m2 approximately.