Casa Paraná, La Tienda - San Lorenzo, is the department store of the Casa Paraná group. It is the second sales point of the format in Paraguay. They offer a complete mix of products with a good price-quality ratio.
A comprehensive work was done, including improvements to the development of the format. Analysis of categories, product mix and commercial layout. Design and development of the brand. Communication of brand, price and product. Retail architecture project. Interior design and equipment development. Design of the in-store and out-store signage, store interiors and staffclothing. Branding, store & visual merchandising, customer service and staff presentation handbooks.
Total area: approximately 2.300m2.